Ch. 1
Roles & Project Definition
Who does what, when — and what separates a small job from a large one
The Golden Rule of This Workflow
Every phase has a single owner. Owners do not pass ambiguity forward.
Each step in this workflow has one person responsible for completing it and handing it off cleanly to the next phase. If you receive something incomplete, return it immediately with a clear deficiency list. Absorbing someone else's incomplete work downstream costs everyone — especially the customer.
REP
Sales Representative
Owns the customer relationship from first contact through final walkthrough. Responsible for all paperwork, deal package, deposit collection, and closeout walkthrough.
OM
Office Manager
Owns all internal systems, customer communication, scheduling, and ETA tracking. The gatekeeper between sales and production. No deal moves forward without OM approval.
PM
Project Manager
Owns technical truth. Conducts final measurements, locks scope, orders materials, oversees construction, and confirms completion. Does not interpret unclear scope — flags it.
AS
Accounting Specialist
Owns financial closeout. Reconciles all project revenue and costs, issues payouts to REP, crews, and suppliers, and maintains financial records. Engaged at Closeout but must have visibility throughout.
How to read the timelines below: The colored number on each step indicates the owner —
AMBER = REP
BLUE = OM
GREEN = PM
PURPLE = AS. The SLA badge shows how much time that person has to complete the step.
Ch. 2
Payment Structure
Three-stage payment tied to project milestones. Standard structure below — alternative requires office approval.
50%
Payment 1 — Deposit
Due at contract signing. Collected by REP via ACH, check, Zelle, or financing confirmation. Payment is not "received" until it is verifiable — screenshot, confirmation number, or physical check in hand.
45%
Payment 2 — Major Completion
Due at or immediately after the final walkthrough when work is substantially complete. Collected by REP or OM. Any remaining punch-list items must be documented before this payment is collected.
5%
Payment 3 — Punchlist Final
Due only after all punch-list items have been fully addressed and confirmed with the customer. Do not collect this payment until every open item is closed — no exceptions.
Alternative Payment Plan — Office Approval Required. This structure may only be offered to a customer after receiving explicit approval from the office. It must be written into the contract — this is not a verbal arrangement.
30%
Alt Pay 1 — Deposit
Due at contract signing.
30%
Alt Pay 2 — Materials
Due when materials arrive at our warehouse. OM confirms receipt before REP collects.
35%
Alt Pay 3 — Major Completion
Due at or after the final walkthrough when work is substantially complete.
5%
Alt Pay 4 — Punchlist Final
Due after all punch-list items are fully addressed and confirmed.
Ph. 1
Deal Handoff
REP-owned. From verbal yes to verified deal package in production's hands.
Valor Stage
·
Initiation
Phase Owner — REP
The REP's job isn't done when the customer says yes. It's done when production can build without asking a single question.
Everything the REP submits must be complete, signed, legible, and self-explanatory. Production does not fix sales mistakes. If a question needs to be asked, the handoff failed.
1
Owner: REP
Execute contract paperwork at the kitchen table
Complete and obtain signatures on: Contract · Spec Sheet (no TBDs without an explanatory note) · Notice of Cancellation · Capital Improvement form. Both parties sign all documents before leaving.
Same day as verbal yes
2
Owner: REP
Collect and verify initial deposit (50%)
Accepted via: ACH · Check · Zelle (jerry@valverax.com, max $2,500/day) · Financing confirmation. Secure a verifiable receipt — screenshot, confirmation number, or physical check. "I'll pay tomorrow" is not collected.
Same day as signing
3
Owner: REP
Upload all required documents to the Prospect folder
REP uploads all required documents, pictures, measurements, sketches, signed contracts, amendments, and any other deal materials to the Estimate and Contract subfolders of the Prospect folder in Google Drive. Every item must be present, legible, and in the correct subfolder before handoff. Missing or misplaced files = incomplete handoff.
≤ 24 hours from signing
4
Owner: REP
Verify deal package against checklist
Work through every item in the checklist below before sending the handoff email. Self-verify — do not rely on OM to catch what you missed. Missing items = rejected deal.
≤ 24 hours from signing
5
Owner: REP
Send formal handoff email to production
Email to: production@valverax.com. Subject: Deal: YYYY-MM-DD – Customer Name – Project Type. Body: any special/urgent notes, or "Ready to Go." State first payment method and where it was dropped off.
≤ 24 hours from signing
Deal Package Checklist
Every item must be present before sending the handoff email. Use this interactively before notifying OM.
A
Documents & Signatures
Signed contract (correct version)
Both parties signed. Verify correct version was used — not an outdated template.
Signed spec sheet — fully detailed, no blank TBDs
Any "TBD" without a written explanation or timeline for resolution = incomplete.
Signed Notice of Cancellation
Pre-filled with customer contact info, transaction date, and 3-business-day cancellation date. Customer initials.
Capital Improvement form
Required for sales tax exemption documentation. Keep on file in case of audit.
Signed contract amendment(s), if applicable
Any scope or price changes after contract signing require a signed amendment.
B
Drawings, Measurements & Photos
Final calculator / pricing reference
The calculator used to determine project price. Saved to the Estimate subfolder.
Rough sketch / drawing with measurements
Bird's-eye and/or elevation view. Hand-drawn is acceptable if legible and dimensioned.
Site photos — from both inside the structure AND from outside
Must include photos from inside the structure showing interior walls and tie-in points, AND from outside showing the home and the project wall(s). More is better. Saved to the Estimate subfolder.
C
Work Order & Payment Terms
Sales work order — production notes, promises made
Details not on the spec sheet. Protect the flower bed. Unique customer requests. Known site conditions. Saved to Contract subfolder. Do not share with customer.
Payment terms clearly stated in contract
All payment amounts and trigger events defined. Deposit, major completion, and punchlist final must all be specified. Office manager will confirm deposit receipt.
Gate 1
No deal may enter production until Gate 1 is cleared by OM. If the deal package is incomplete, OM returns it to REP with a specific deficiency list. The deal does not move forward until all deficiencies are resolved. This is not a suggestion — it is how we protect the customer and the company.
Ph. 2
Deal Verification & System Setup
OM-owned. Gatekeeper function — approve or reject before anything is scheduled.
Valor Stage
·
Initiation → Pre-Construction on approval
6
Owner: OM
Verify deal package completeness
All documents present and signed · Deposit verified · Scope readable without asking REP questions. If OM must ask a clarifying question to understand the scope, the handoff failed and the deal is rejected.
≤ 24 hours from handoff email
7
Owner: OM
Approve or reject the deal
Approved: deal moves to Phase 3 and job Stage in Valor is updated to Pre-Construction. Rejected: returned to REP with a specific, written deficiency list. When a deal is rejected, a Task is created in Valor and assigned to the REP outlining what must be corrected. The job Stage remains Initiation until the deal package is fully accepted — it does not advance until OM approves.
≤ 24 hours from handoff email
8
Owner: OM
Update HubSpot and Valor
HubSpot: Deal Stage = Closed Won. Valor: sync contact data, assign RTP date, update job Stage to Pre-Construction. Jerry updates deposit in Valor. Systems must reflect reality — if it says unpaid, it is unpaid.
Same day as approval
9
Owner: OM
Send customer confirmation email
From customercare@valverax.com, cc REP. Confirm receipt of signed contract. Outline next steps in plain language. Set realistic timeline ranges — not specific dates at this stage.
≤ 24 hours from approval
Ph. 3
Pre-Construction
OM schedules, PM measures and orders. Final measure → material breakdown → order → confirm.
Valor Stage
·
Pre-Construction
The Rule of This Phase
Nothing is ordered until scope is locked. No install date is promised until materials are confirmed.
Pre-construction converts a sold deal into a buildable, reality-based project. The final measure is where the sales sketch becomes truth. Any discrepancy between what was sold and what PM finds on-site must be resolved before materials are ordered — not after.
10
Owner: OM
Schedule final measurement appointment
Coordinate PM and customer availability. Add calendar event for PM and customer. Send written confirmation to customer explaining what the final measure is and what happens next.
≤ 24 hours from deal approval
11
Owner: PM
Conduct final measurement
Verify all dimensions · Validate structure and tie-ins · Identify risks or unknowns · Take comprehensive photos · Answer customer questions honestly. If something is unclear, flag it — don't assume. Take more measurements than needed — coming back costs everyone. If anything discovered on-site deviates from the sold scope and requires a change order, involve the REP immediately to get an estimate for the change order before any commitments are made to the customer.
≤ 8 business days from signing
12
Owner: PM
Finalize scope and update Valor
Confirm project is small (no permit needed) · Reconcile any discrepancies between the sold scope and what was found on-site · Update Valor with verified site data. If anything is guesswork, stop and clarify before proceeding.
≤ 24 hours after final measure
13
Owner: PM
Material breakdown
Based on the locked scope, produce a complete material breakdown: every item needed, exact quantities, specifications, and supplier sources. This is the document that drives the order — it must be thorough and accurate. No estimating, no rounding up and hoping. If a quantity is uncertain, resolve it before this step is complete.
≤ 48 hours after final measurement completed
14
Owner: PM
Order materials
Materials may ONLY be ordered from the completed material breakdown — quantities and specifications must be verified before submitting any order. No "we'll adjust later" — returns cost margin. Submit all orders, secure confirmation numbers, and forward all order confirmations to OM.
≤ 24 hours after material breakdown is complete
15
Owner: PM
Verify material order confirmation from manufacturer/supplier
When the manufacturer or supplier sends back a confirmation, PM verifies it against the material breakdown: correct items, correct quantities, correct specifications, delivery terms. Any discrepancy must be resolved immediately — do not let a wrong order sit. Log confirmation numbers and forward verified confirmations to OM.
≤ 24 hours of receiving the supplier confirmation
16
Owner: OM
Log supplier lead times, set ETA reminders, update Valor stage
Record all supplier ETAs in the production calendar. ETAs are tracked — not trusted. Set follow-up reminders to verify ETAs before promising any dates to the customer. Update Valor Job Stage to Procurement.
Same day as order confirmations received
17
Owner: OM
Communicate written timeline to customer
Include: current status · what's ordered · next milestone · what could cause a delay. Customers tolerate delays. They do not tolerate silence or surprises.
≤ 24 hours after orders placed
Gate 2
No install date is promised to the customer until materials are confirmed received or ETA is verified solid. Do not create an expectation you cannot control.
Ph. 4
Procurement
OM tracks delivery. PM receives and verifies. Everything confirmed before scheduling the crew.
Valor Stage
·
Procurement
The Rule of This Phase
No crew leaves the shop until materials are verified and the job package is complete.
Procurement bridges the gap between ordering and building. OM stays on top of every delivery ETA and keeps the customer informed. PM physically receives and checks every item against the delivery slip, then verifies the full install package is ready before any crew is scheduled.
18
Owner: OM
Monitor and confirm material delivery ETAs
Follow up with all suppliers on outstanding orders. Confirm ETAs against the production calendar. If any delivery is delayed or at risk, notify PM immediately so scheduling can adjust. Do not wait for a supplier to proactively communicate a problem.
Ongoing · follow up every 3–5 business days
19
Owner: PM
Receive and verify materials at the warehouse
When materials arrive, PM physically receives and inspects the shipment against the delivery slip. Verify: every line item on the slip is present · quantities match the material breakdown · no visible damage to any items · specifications match what was ordered. If anything is missing, incorrect, or damaged, contact the supplier immediately and do not proceed until resolved. Log receipt confirmation and notify OM.
Same day as delivery
20
Owner: OM
Notify homeowner when delivery is confirmed
Once PM confirms materials are received and verified, contact the homeowner with an update. This is a positive touchpoint — let them know the project is progressing. Provide a general timeline for the next phase (construction scheduling), not a specific start date yet.
Same day as PM confirms receipt
21
Owner: PM
Prepare materials and verify installation readiness
Prepare and confirm everything needed for a smooth crew deployment: materials staged and accounted for · install plan and work orders complete · crew assignments confirmed · install payouts calculated and ready · any special tools or equipment arranged. If anything is missing or incorrect, resolve before scheduling the crew.
≤ 3 business days after delivery confirmed
Ph. 5
Construction
PM-owned. Schedule, execute, walkthrough before crew leaves, and confirm completion same day.
Valor Stage
·
Construction → Post-Construction when crew completes
22
Owner: PM
Create preliminary job schedule
Define start date and key milestones. Communicate to OM. Note: 99% of start dates shift due to weather and crew progress on prior jobs — this is a working plan, not a commitment to the customer.
After materials verified ready
23
Owner: OM
Notify customer of construction start date
Written notification plus call. CC: REP. Update Valor Job Stage to Construction. Once a date is communicated to the customer it must be honored — or OM must notify the customer of any change before the day arrives.
≥ 48 hours before start
24
Owner: PM + Crew Lead
Execute construction
PM oversees quality and progress per the spec sheet and work order. Any deviation from the agreed scope requires a contract amendment — not a field decision. Customer concerns during construction route through PM to OM to REP.
Per schedule
25
Owner: PM
Conduct pre-departure walkthrough before crew leaves the job site
Before the crew packs up and leaves, PM walks through the completed work against the spec sheet and work order. Verify: all contracted deliverables are installed · site is clean · no damage to surrounding areas · all tools and materials removed · customer's property is in order. Document with completion photos. If anything is substandard, resolve it before the crew leaves — not on a return trip.
Same day — before crew departure
26
Owner: PM / Crew Lead
Confirm completion status to OM
Report to OM: work complete / substantially complete / punch list required. Ambiguity here creates payment delays and customer confusion later. OM updates Valor Job Stage to Post-Construction upon receiving this report.
Same day as final crew day
Ph. 6
Post-Construction
Invoice sent. REP leads the walkthrough. Punch list resolved. Payments collected.
Valor Stage
·
Post-Construction
27
Owner: OM
Confirm completion and notify REP
Confirm completion status with PM/Crew Lead. Document in HubSpot. Notify REP with any known issues or punch-list items. REP should never walk into the final walkthrough without being briefed.
Same day as crew completion
28
Owner: OM
Send final invoice to homeowner
Generate and send the final invoice to the homeowner before the walkthrough. The invoice must reflect all payment terms as written in the contract: total project value, deposit received, 45% due at major completion, and 5% due after punchlist resolution. Sending the invoice prior to the walkthrough sets clear expectations and reduces friction at collection time.
Same day as notifying REP · before final walkthrough
29
Owner: REP
Conduct final walkthrough with customer
Review completed scope against contract. Confirm all deliverables present. Take completion photos. Identify any remaining concerns. This is a trust confirmation — not a sales call. Do not upsell or pitch during this visit.
≤ 48 hours from completion
30
Owner: REP → OM
Document and resolve punch-list items (if any)
REP documents items clearly and sets written expectations with customer. Coordinates resolution timeline with OM and PM. Do not promise dates PM cannot commit to. The 5% final payment is held until all items are resolved.
Same day as walkthrough
31
Owner: REP / OM
Collect major completion payment (45%)
Collect at or immediately after the final walkthrough when work is substantially complete. Verify · Log · Match to contract terms. If payment is delayed: document reason, create follow-up task, notify OM immediately. Hope is not a collection strategy.
At or immediately after walkthrough
32
Owner: REP / OM
Collect final punchlist payment (5%)
Collected only after every punch-list item has been fully addressed and confirmed with the customer. Do not collect this payment early — it is the customer's leverage for accountability. Once collected, confirm with OM immediately.
After all punch-list items confirmed resolved
Ph. 7
Closeout
AS closes the financials and issues payouts. OM closes the systems and archives the record.
Valor Stage
·
Closed
33
Owner: AS
Verify all payments received and reconcile project financials
Confirm all three payments are logged and verified (50% deposit · 45% major completion · 5% punchlist final). Reconcile total revenue against all project costs — materials, labor, and overhead. Identify and resolve any discrepancies before issuing payouts.
Same day as final payment confirmed
34
Owner: AS
Issue all job payouts
Process and confirm payouts for everyone on the job: REP commission · crew payments · outstanding supplier invoices. All payouts must be issued promptly — delays erode trust and morale. Document each payout with date and amount.
≤ 5 business days after final payment
35
Owner: OM
Update deal status and archive all documentation
HubSpot Deal Stage → Paid · Valor Job Stage → Closed. Archive to customer folder: completion photos · final contract (with amendments) · all payment confirmations · payout records · notes on issues. Future service depends on complete records.
≤ 24 hours after payouts issued
Ph. 8
Reviews & Referrals
OM-owned. Five steps in sequence — never skip, never combine.
Valor Stage
·
Closed
Timing opportunity: When possible, the REP can begin the reviews and referrals conversation at the final walkthrough — this avoids an extra trip out to the customer. If the project makes for a strong portfolio piece, schedule a Marketing Rep to come out at the same time to shoot a video walkthrough of the completed work. Always confirm the homeowner is aware and comfortable with being filmed or having media shot on their property before scheduling.
The two non-negotiable rules: (1) Never ask for a review and a referral at the same time. (2) Never ask for anything from a neutral or negative customer — resolve first, then reassess.
1
Day 3–5
Sentiment Check
Text: "Quick check-in — how are you enjoying the new [project] so far?" Log response. Positive → proceed. Neutral/Negative → stop, escalate, resolve.
2
24–48 hrs after positive
Google Review
Text (preferred) with direct link. Short, branded, personal. Do not ask by email unless customer prefers it. Log request date. Follow up in 5–7 days if no review.
3
Day 5–7
Video Testimonial
Ask for a short video testimonial while enthusiasm is high. If not comfortable on camera, offer a video walkthrough of the finished project instead — they narrate from off-camera. Log outcome.
4
Day 7–10
Referral Ask
Phone call for A+ customers. Text for all others. "If you know a neighbor thinking about enclosing a porch, I'd be happy to take care of them the same way."
5
Day 14–21 · A+ only
Community
Suggest mentioning Valverax in Facebook Groups or Nextdoor if a neighbor asks. Never ask them to post immediately. Never include a link unless they say yes.
Track per job in CRM: Sentiment status · Review requested (Y/N) · Review posted (Y/N) · Video testimonial / walkthrough (Y/N) · Referral ask completed (Y/N) · Referral received (Y/N) · Referral converted (Y/N)
Ph. 9
Warranty & Support
Any team member who receives the contact owns the intake — no exceptions.
Valor Stage
·
Closed
The 80/20 Rule
Resolve first. Evaluate internally second.
Most service issues are resolved without dispute when addressed quickly and professionally. A fast, honest response to a warranty issue protects the relationship and generates referrals. A slow, deflecting response turns a small problem into a lost customer and a bad review.
★
Owner: First Point of Contact (anyone)
Submit service ticket immediately
Any team member who receives the contact (REP, OM, PM, AS, or Crew) submits a ticket via valverax.com/support. Ticket name format: FirstName LastName – Description (e.g., Joe Smith – Roof Leaking). If customer sends photos, email them to the appropriate person immediately.
Same day as customer contact
Path A — Customer contacted REP first
- REP submits ticket and notifies OM
- OM routes to PM
- REP does NOT attempt to diagnose or promise a fix timeline
Path B — Customer contacted OM or production first
- OM logs ticket and assigns to PM
- REP notified for awareness
- OM tracks all open tickets to resolution
▶
Owner: PM
Triage and respond with a plan
Assess scope · Determine if warranty-covered · Propose solution · Contact customer with a clear plan and timeline.
≤ 1 business day from ticket
▶
Owner: PM + OM
Execute service work and track to resolution
PM coordinates repair or sub. OM tracks open tickets. Customer is kept informed at every step — no silence.
Per agreed timeline with customer
▶
Owner: OM
Confirm resolution and close ticket
Confirm resolution with customer. Log outcome in HubSpot. Close ticket. If customer returns to a positive sentiment, treat as a new post-project review opportunity.
≤ 24 hours after resolution
Ref
Accountability Matrix
One-page quick reference — who owns what, who supports
| Phase / Function |
Owner |
Support / Informed |
| Contract & paperwork execution | REP | — |
| Deposit collection | REP | OM confirms receipt |
| Deal package upload (Google Drive) | REP | OM receives |
| Deal verification & gate decision | OM | — |
| Valor stage update (Initiation → Pre-Construction) | OM | — |
| HubSpot + Valor system setup | OM | — |
| Customer communication (all phases) | OM | REP supports · PM provides updates |
| Final measure scheduling | OM | PM confirms availability |
| Final measurement (on-site) | PM | REP involved if change order needed |
| Material breakdown | PM | — |
| Scope lock & material orders | PM | OM logs confirmations |
| Order confirmation verification | PM | OM updates production calendar |
| Valor stage update (→ Procurement) | OM | — |
| Material delivery ETA monitoring | OM | PM informed of delays |
| Warehouse material receipt & verification | PM | OM notified of receipt or issues |
| Homeowner delivery notification | OM | — |
| Material preparation & install readiness | PM | OM tracks schedule |
| Valor stage update (→ Construction) | OM | — |
| Construction scheduling & execution | PM | OM notifies customer · REP informed |
| Pre-departure job site walkthrough | PM | — |
| Valor stage update (→ Post-Construction) | OM | PM triggers via completion report |
| Final invoice to homeowner | OM | — |
| Final walkthrough (customer-facing) | REP | OM triggers · PM confirms status |
| Punch-list documentation & resolution | REP | OM + PM resolve items |
| Major completion payment (45%) collection | REP | OM confirms receipt |
| Punchlist final payment (5%) collection | REP | OM confirms receipt |
| Financial reconciliation | AS | OM provides payment records |
| Payouts — REP, crews, suppliers | AS | OM informed |
| Deal closeout in systems & archiving | OM | AS provides payout confirmation |
| Reviews & referral sequence | OM | REP supports A+ phone calls & walkthrough |
| Warranty ticket intake | First Contact | All routes through OM → PM |
| Warranty triage & resolution | PM | OM tracks · REP informed |